Attention: Jireh Industries, Inc., is currently looking for a qualified company to manufacture and distribute the Standing Stroller under a licensing agreement.

Please find below Pertinent Marketing Facts pertaining to the “Standing Stroller.”

The Standing Stroller can join a
growing and profitable product line.

  • After declining every year for a decade, the number of children born in the U.S. every year has began a steady increase, now topping over 5 million every year.
  • And ever since the number of children born every year in the U.S. began to grow, the sales of baby products have grown, as well. Today, well over $6 billion in baby products are sold every year in the United States.
  • And ranking very high in this very large product line are strollers. Strollers rank third amongst all the products in this large line of goods, and sell more than children’s car seats, baby furniture and even baby toys.
  • Of even more relevance to the Standing Stroller, the chief factors in the purchasing habits of consumers to this industry are convenience and safety. Sixty-six (66) percent of Americans that purchase infant and children products rank these factors as the most important qualities that they seek from these purchases.
  • The Standing Stroller can join this very prime category of a very large and very profitable field, and which will only continue to grow due to an increased need for these products.

The Standing Stroller can fulfill a vital need within this profitable product line, and meet the desires of its principal consumers, too.

  • While safety is a primary goal with all infants, toddlers and children’s products, too often that goal is unmet, if not worsened by the products. And standards strollers are a primary example of this circumstance.
  • For example, accidental collapse frequently occurs to strollers. In fact, over 250 children in the U.S. are injured by these accidents every year, and sometimes these injuries are severe, such as concussion and skull fracture.
  • Even worse, and occurring in much higher frequency, are incidents in which children slide downward from their stroller seats, becoming entrapped between the seat and its restraint bar. This circumstance injures over 1,000 children in the U.S. – and claims the lives of two – every year.
  • The Standing Stroller, however, can prevent these circumstances. Because its base is larger, more weight-tolerant and more secure overall, its frame is of much reduced risk of collapsing. Even if it did, the canopy extends over the seating area and out to the raised walls of the contained area, and these walls would block its collapse upon the occupant of the Standing Stroller. And the front standing area directly in front of the seating area provides a securing wall, and prevents children from sliding form their seats into a dangerous circumstance.
  • And by offering this improved safety, the Standing Stroller is sure to capture the attention of principal consumers. In fact, 1 out of 5 parents buy products chiefly for their provisions of safety, and chiefly because the need for improved safety is growing in consumer awareness.
  • By fulfilling an established need with notable improvement, the Standing Stroller is sure to capture the attention of this large consumer group that seeks such improvements.

A complete Preliminary Marketing Report is Available upon Request.

 
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