The Scented Air Filter can join
a rapidly growing product field
with appeal to a large consumer group.

• The sales of air freshening and room deodorizing products have always been strong, but have made dramatic growth in recent years. Today, this product line reaches $1.2 billion in sales every year.
• These sales are due to the large and dedicated consumer group within this product line; three out of every five household shoppers – that's 67.2 million Americans – purchase these freshening/deodorizing products with regularity.
• The Scented Air Filter can join this successful product with appeal to a vast consumer group.

The Scented Air Filter can meet consumer desires better than other products.

• At first, it was only available in aerosol spray. Since its product introduction, though, air fresheners have continually developed in format and style, from evaporating gels to plug-ins to timed-dispensing units. But all of these continuous improvements have still not met the wants of American consumers.
• Recent studies found that consumers want these air freshening and deodorizing products to be better, stronger, more reliable and more consistent. They want these scents to be dispersed through wider areas, and not simply in the contained area of the air fresheners themselves. And many consumers don't want the physical presence of these devices to be obvious, as well, and even despite the creative designs in which many are packaged.
• The Scented Air Filter can meet each of these particular wants identified by consumers, and can help increase this product category even further in sales.
• The Scented Air Filter provides its air freshening scent continuously and throughout the entire household of use, and not sporadically or only in one small area. And because it's contained within the air filter compartment of central air and heating units, its presence is not visible, not clashing and not identifying.
• The Scented Air Filter meets the wants of consumers, who can turn this product category even higher in sales once this new device is on the market.

The Scented Air Filter can benefit
commercial markets, as well.

• Maintaining pleasant scents and combating odors isn't needed in households alone; in fact, many business environments need such benefits, as well.
• In fact, many businesses practically require the benefits of the Scented Air Filter . For example, hotels guests find cleanliness to be the top factor in location selections, and restaurant patrons rank this factor very high, as well. And cleanliness is determined first by scent.
• The Scented Air Filter allows these and other establishments to not only maintain cleanliness and pleasant air scent, but to do so in a very cost-efficient manner.