Attention: Pampered Paws, Inc., is currently looking for a qualified company to manufacture and distribute the "Therma Drink" under a licensing agreement.

Please find below Pertinent Marketing Facts pertaining to the “Therma Drink.”

The Therma Drink can reach a large consumer group
within a rapidly-growing product market.

• Pet ownership in the U.S. is at an all-time high, and
  has increased 24 percent in the last 20 years. Dogs
  are a favorite pet in particular, too, as over one-third
  of all U.S. households – almost 43 million, in fact –
  have a pet canine. Spending on products for these
  animals has increased, as well, and at a far faster rate.
• Total annual spending on pet products in the U.S. hit
  $43.2 billion last year, realizing a healthy 4.85
  percent gain despite a weak economy. This high rate
  of growth in sales for this industry is rather common,
  too, as its sales have practically doubled in the last
  10 years, and the growth is expected to continue.
  Sales so far this year indicate a 5.09 percent
  increase to an anticipated total of $45.3 billion in
  sales for 2009.
• About 25 percent of this $43.2 billion is attributed to basic pet supplies. Not food, not veterinarian bills, not grooming fees and not the costs of new pets themselves, either, but supplies for use by pet owners in the care of their animals. Pet dishes and bowls, along with other related permanent items such as cages and leashes, are responsible for almost $10.8 billion of these total annual sales.
• The American Pet Products Manufacturers Association predicts this growth to continue at a viable rate, too. “With new products and services being introduced at an increasingly rapid pace, it appears American's love affair with their pets will continue,” predicts the APPMA.
• With this very high rate of growth, not to mention its prediction of continuation, the Therma Drink can join a very successful product market with little – if any – risk.
• And if even if it were to only appeal to a very small portion of this very large consumer group, the Therma Drink could still reach sales of over 1 million units by reaching only 2.5% of dog owning households and if they only purchased one unit.

The Therma Drink can share the success of popular trends
in this rapidly-growing product market.

• According to the American Pet Product
  Manufacturers Association, the top industry trends
  that are helping this product market continue
  expansion and sales growth are: new and upgraded
  pet items, environmentally responsible products,
  improved healthcare for animals, and products
  designed for the overall convenience of pet owners.
  And this new Therma Drink can join all of these
  product trends of proven success.

•  New and Upgraded Pet Items:

• While it's very common for consumers to seek improvements to products that need replacement, pet-owning consumers are actively seeking such new products even before any replacement is needed. And that's because they aren't just looking for things that are new and improved, but are shopping for more luxurious items for use with their pets.
• After all, the products used by, for or with animals are direct reflections upon the animals' owners themselves, these consumers are learning. Pet owners are actively purchasing newer products of perceived “upgraded” status, and for both the benefit of their animals and their own self-images.
• The Therma Drink can provide such improvements to animals and owners alike, and in a very notable and noticeable way.

•  Improved Healthcare:

• Amongst the qualities that consumers are seeking in their purchases from this product field are improved health provisions and qualities. To coincide with these desires, many new products and services under this theme of health are becoming available with regularity.
• A mouthwash is available now for animal use, for example, as are disposable paw cleaning cloths. Even electric toothbrushes made just for dogs are available on the market today. Add these to the new services that are available for pets, from MRIs to acupuncture to massages, and it's apparent that today's pet product market is focused on health.
• The Therma Drink can appeal to these same consumers by offering improved healthcare benefits. It contains water in a lidded dish, preventing the water from accumulating dirt and insects which, if consumed, can upset the health status of animals when consumed. And by maintaining the water at a cool temperature, the Therma Drink can prevent growth and multiplication of germs and bacteria within the water, too.
• Even better, the Therma Drink can help pet owners consistently provide water at the cool temperatures that veterinarians recommend to help their animals avoid heat exhaustion.

•  Convenience:

• There are many duties affiliated with pet ownership
  that have very routine schedules. Feed the dog at this
  time; walk the dog at that time. Providing water to the
  animal, though, has no regularity in maintenance.
• It can always be wanted and needed by dogs, for
  example, and at any given moment. That's why pet
  owners must consistently check the status of the
  water bowl, and because it can change it any moment.
  Standard water bowls can, after all, accumulate dirt,
  get spilled, turn stagnant or simply get emptied, and
  with no warning.
• The Therma Drink , however, can add the routine
  regularity that pet water bowls are still missing.
  It keeps the water cleaner, cooler and fresher,
  and can even prevent accidental spillage, too.
• By meeting all of these successful trends in the
  pet product industry, the Therma Drink is sure to
  achieve success, as well.

A Preliminary Marketing Report is Available Upon Request