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Attention: Beach Innovations, Inc. is
currently looking for a qualified company to manufacture and distribute the "Sky Hooks"
under a licensing agreement. |
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Please find below Pertinent Marketing Facts pertaining to the “Sky Hooks.”
The Sky Hooks can join a successful category within
a successful product field.
- Even though the economy has looked stale for a
while in the United States, the skateboard industry
has remained strong and “survived the global economic crisis,” according to its manufacturer's
association. The total annual sales of this industry –
that's boards, parts, accessories and other related
products – hit $5.2 billion in the last reported year.
- How has this skateboard market remained so
strong? Well, not exactly from new board sales
- alone. In fact, only about 28 percent of those sales
are for new boards. The rest of that money comes
from the sales of mechanical parts, specialty
footwear, decorations and … more importantly … new skateboard accessories like the Sky Hooks .
- In fact, the skateboard accessories market grew
13.1 percent in the last two reported years,
amounting to $561 million in sales for 2008.
- The Sky Hooks can join this very successful segment
of the very successful skateboard field.
The Sky Hooks can appeal to a large and
growing consumer market.
- Skateboarding has always had a regular base of
participants, but the number who participate in this
sport has recently grown, and by a notable amount.
Between 2006 and 2008, participation in
skateboarding grew 9.3 percent, rising to 11.08
million Americans.
- And not only is skateboarding growing in the number
of participants, but the frequency in which they
participate in this activity is growing, too. A recent
industry study found that 45 percent of these 11.08
million Americans participate in the sport at least on
a weekly basis. This fact gives skateboarding the
second-highest rank of all extreme sports in
frequency of participation.
- The most notable growth in skateboarding participation was those of the 12-to-17 years of
age category, though. In 2006, that age group made up only 41 percent of all active skateboarders. Just two years later, and for the last reported year of 2008, that 12-to-17 age group made up 71 percent of allactive skateboarders, and totaled almost 8 million people.
- That means that there's been a dramatic growth in young, first-time skateboarders, and who have helped in the stability of sales of this particular product market, too. New skateboarders purchase
new skateboarding equipment, after all.
- The new Sky Hooks can appeal to this growing consumer market, and can be included in their equipment purchases, too.
The Sky Hooks can meet an established need of
this large and growing consumer market.
- Just as the number of skateboarders is growing,
so is the number of skateboard injuries. In the last
reported year, 104,000 Americans required
emergency room medical care for injuries incurred
while skateboarding. This number of serious
skateboarding injuries, which commonly include
sprains, fractures and contusions, has almost
quadrupled in the last 10 years.
- Just as the number of young skateboarders grew
recently, so has their number of skateboarding
injuries. In fact, 60 percent of all skateboarding
injuries occur to children under the age of 15.
- The new Sky Hooks can help to reduce this ever
growing number, though, and especially for this age
group of highest risk. Instead of falling when their
feet lose contact with the skateboard, the Sky
Hooks ensure their feet maintain contact with the
deck of the skateboard.
- This is very needed, too, and due to the many maneuvers that place skateboarders at risk of losing
contact with their board. From catch-airs to aerials, skateboarders often lose contact, and too
often fall as a result.
- The Sky Hooks , however, ensures that skateboarders can make and maintain contact with their
boards even during tricks, and that can eliminate a common cause of falls and injuries. With the
Sky Hooks , the board remains in place and in position, and the user remains in one piece.
A Preliminary Marketing Report is Available Upon Request. |
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