Please find below Pertinent Marketing Facts pertaining to the IT Ottoman.
The IT Ottoman provides needed convenience.
As research proves, footrests provide tremendous physical and cognitive benefits. The problem? Because of all the cords, cables and wires under your desk that compete for space with ordinary footrests those benefits cannot be fully realized.
The IT Ottoman eliminates that inconvenient clutter, though, keeping wires and cables organized and out of the way.
The benefits don’t stop there. The IT Ottoman prevents other workplace headaches. For instance, there’s no more hunching under your desk to sort through cords and cables each time you need to remove a monitor, printer or phone-charger. The IT Ottoman keeps those cords organized and easy to identify.
Better yet, the IT Ottoman prevents users from accidentally unplugging equipment with their feet. This alone prevents countless hours invested by IT techs who have to show up, diagnose the problem, and then…plug the cord back in!
The IT Ottoman helps protect equipment, provides needed organization, boosts comfort and productivity, while also saving time and money. Is your company interested in licensing this innovation? Contact me now!
The IT Ottoman can join a resurging product market at an ideal time.
Annual U.S. sales of office furniture had moved along at a slow-but-steady pace of $10 billion-to-$11 billion for eight years. Then innovation struck, and adjustable-height desks and perch stools entered the market in 2016. Over the next three years, sales shot up over 40 percent, reaching $15.4 billion in 2019.
Sales are skyrocketing again. This product market is benefiting from the millions of people who now work from home.
And many of them need new office furniture for use at home. This trend has continued since 2021, with sales for 2023 exceeding $15.8 billion. That’s a new record. Even better, this trend is expected to continue at an impressive consecutive annual growth rate of 5.1 percent through 2030.
Please note, about 80 percent of these sales are for items, such as desks, chairs, tables, and file cabinets. The remaining 20 percent, though – or over $3.1 billion this year and up to $4.5 billion by 2030 – are for “non-essential” office furniture, which is the IT Ottoman’s category.
The IT Ottoman can enter the market at an ideal time, and your company can be the one to introduce it to millions of active and able consumers.
A Preliminary Marketing Report is Available upon Request.