Please find below Pertinent Marketing Facts pertaining to the Illuminated Koozie.
The Illuminated Koozie can benefit households and commercial caregivers, too.
This isn’t exactly a brand-new product field. After all, insulating sleeves for beverage containers go back two centuries.
Then in 1977, an inventor patented an insulated sleeve that holds small containers and keeps their contents cold. Soon after the “Stubby Holder” for use specifically with bottles was introduced. Then in 1981 came the patented invention of the “cozy sleeve” – the official grandfather of today’s kooize. This product field hasn’t looked back since!
In fact, at least one out of every 10 beer drinkers in the U.S. purchase a new koozie, or gets one for free as a promotional item, every year. When you consider that 61 percent of American adults drink beer, that one-in-10 amounts to 15.7 million koozies sold every 12 months to beer consumers.
That’s just for beer, too. Koozies are used to insulate sodas, water bottles, single-serving juice containers – you name it.
The new Illuminated Koozie can be a standout product in this very popular product field. This is a licensing opportunity!
The Illuminated Koozie can join this very successful product field at an ideal time.
Yes, there was a big decline in sales by the Gifts, Novelties & Souvenir Shops retail industry in 2020. However, sales immediately rebounded in 2021, and based on its performance so far this year, the industry is expected to close out with $44.7 billion in annual sales. That’s a $12.9 billion improvement in just one year.
Apparently, travel souvenirs – like koozies that bear the names and images of popular social places and tourist destinations – are growing in consumer value after the isolation period of 2020. Today, people are buying from this industry and its product line at much higher rates.
They’re expected to continue purchasing from this product line, too. In fact, by 2025 annual sales for this retail industry are projected to exceed $50.1 billion.
Obviously, the time is right for the Illuminated Koozie to enter the market and offer a great return due to high sales potential. Contact me now.
The Illuminated Koozie can also benefit from sales trends in the products it hosts.
The Illuminated Koozie is for use with individual serving-size beverages, and ordinary koozies are used most frequently with alcoholic beverages. What’s the market like for those types of drinks? Outstanding, according to industry analysts.
Sales of individual-serving size beverages – especially ones with alcohol – and especially ones sold in cans – are notably growing in popularity. Store coolers are full of these popular items. Not just beer, either, but the latest trend of liquor-based beverages in single-serving cans is taking the market by storm.
The new Illuminated Koozie can benefit from this trend. If the items it can host are growing in sales, then the Illuminated Koozie can ride this wave to outstanding sales, too. Are you ready to license this innovation?
A Preliminary Marketing Report is Available upon Request.