• Bath soaps are generally steady sellers. For example, they generated $4.6 billion in U.S. sales for 2022, and are expected to have a consecutive annual growth rate of 5.8 percent for the next five years.


• Not all soap types contribute equally to this healthy market status, however. For example, with unit sales of approximately 285 million last year, bar soaps were responsible for only 18 percent of all unit sales. Body washes, though? They sold 624 million units in 2022.


• This trend is expected to continue, too. Recall that anticipated CAGR of 5.8 percent for all bath soap types; the projected CAGR for the subsector of body washes is 6.5 percent.


• How are those body washes applied? Not with standard wash cloths, that’s for sure. Wash clothes are suffering the same decline in use as bar soaps. Instead, consumers are using shower puffs. And that’s why Wonder Wash presents such a great opportunity.


• In fact, dollar sales for soap applicators – bath brushes, loofahs and shower puffs – are expected to grow at a higher rate than the body washes they apply. Industry analysts project a 10.1-percent growth rate through 2030.


• With body wash sales skyrocketing, and shower puffs enjoying even higher growth, then it’s obvious the Wonder Wash can enter the market at an ideal time. Contact me now!

Practically everyone can use, enjoy and benefit from the Wonder Wash. However, particular target markets can be easily identified. Below is a very small sampling of such target markets:

Potential Target Markets	Number of Consumers
U.S. Households	131.43 million
Frequent Bathing Accessories Purchasers	30.13 million
U.S. Households with Septic Tanks	26.45 million
Luxury Hotels	1,123 companies
Nursing & Convalescent Homes	9,370 companies

This small sampling of potential consumers still indicates a massive market opportunity for the Wonder Wash.