• When digital cameras were introduced, they took the market by storm. With regular improvements digital cameras have maintained consumer interest, reaching $1.5 billion in sales this year due to an average 2.5-percent annual growth rate.


• Camera accessories however are selling at a much higher rate. This specific product category – which includes tripods, carry bags, lighting equipment and other gear – is expected to outsell the cameras themselves.


• Reaching approximately $1.07 billion last year, sales of camera accessories are projected to increase at a consecutive annual growth rate of 13.5 percent through 2030. It isn’t just the normal accessories that are behind this growth, either; items that make the job easier are the driving force.


• “The availability of a wide variety of camera accessories significantly triggers product demand,” notes a recent industry analysis. “While equipment such as lenses and batteries are necessary to take photographs, additional equipment that helps photographers take better shots in challenging environments are thriving.”


• The new Smyle Pro – an accessory that helps photographers conquer a frequent and frustrating challenge – can enter the market at this ideal time. This is a licensing opportunity.

• Yes, the Smyle Pro offers much-needed assistance to professional photographers. However, the benefits provided by the Smyle Pro aren’t limited to professional photographers alone.


• Photography is a very popular hobby, after all. Over 25 million households in the U.S. are so active in this activity that they purchase camera accessories at least once a year. And everyone with a camera knows that getting a photo subject’s eye-to-camera attention isn’t easy.


• Who can use the Smyle Pro? Moms and dads who take photos of their children. Aunts and uncles who take family pictures at holiday events, and so many others. Additionally, as projections for the camera accessories industry indicate, they’ll buy the Smyle Pro, too.


• This is a licensing opportunity. Contact me now to learn more.

Primary consumers of the Smyle Pro would be professional photographers. This includes photographers, who capture family portraits, school pictures, and social events, as well as commercial photographers.

Industry	Number of Companies	Annual Sales
Photography Studios	10,296	$4.762 billion
Commercial Photographers	4,256	$2.849 billion

The Smyle Pro can also appeal to private consumers who actively engage in photography. For example, households that regularly purchase cameras and camera accessories can purchase this new item to assist them in their hobby. To narrow this large market, those with children can be specifically targeted, since children are of recognized need when it comes to visual attention during photography.

Annual Active Purchasers of Photography Equipment	25.068 million
Who Have Children in the Household (32.6 %)	8.172 million